
Thursday, 7 August 2008
Capitalism's Ark

Epigraph:
The banker is the one who will lend you money if you prove that you don't need it (Herbert Procknow, financier).
1) The Great Flood. Many people think that the Great Flood is a story about a punishment for people's sins… That's the official version. Actually the Great Flood is the first story about the genius of marketing and the marketing laws. When demand is high (that is during a flood, ships are in high demand), everything is popular and marketable as it meets the needs of the market. It's not that Noah's Ark wasn't very good, but it would have hardly got such a staggering fame if supply hadn't been so limited.
2) Now let's consider the notion of “brand”. PR-managers say that you should look for the niche, where there is nobody except you (that is the way Noah became famous). He was the first to get the information about the coming flood. He was the only one to have an opportunity to build the ship. Yes, Noah is a brand.
3) “No dead herring will let itself be wrapped in this newspaper,” an owner of yellow newspaper said about his newspaper. That is why it is so sad to pay PR-agencies for putting ads in this very newspaper. But c'est la vie. Financial Times front page is not enough for all capitalists in the world.
4) That is why there is one way out used by large companies - to establish their own PR-department or own newspaper. This is the way corporate editions appear, never read by anyone, even their chief editors. Other papers not read by anyone are those of departmental prefects or “lost and found” papers.
5) But even having your own PR-department, you won't achieve success without an advertising agency.
6) Albert Einstein once said, “When I was young, I found out that the big toe always ends up making a hole in the sock. So I stopped wearing socks”.
7) After all, sellers say the right thing: "The only thing that still embarrasses trade is the buyer”.
8) So, you know, the task of advertising was to convince Einstein that this very company produces these very socks that cannot be ever torn by the big toe.
9) Germans live for working while other nations work for living (Herbert Procknow, financier).
10) The banker is the one who will lend you money if you prove that you don't need it (Herbert Procknow, financier).
11) Recalling youth is like visiting a grave of a friend whom we had insulted and have no opportunity to right a wrong (John Winston Foster). That is why all capitalists like speaking generally of the brilliant past of their companies and never recall it in detail.
12) Answering the question which came first - a chicken or an egg is like a solution to an eternal question - which came first, a product or a buyer?
13) Cinderella is the first fairy tale teaching us that labor without magic is never rewarded. Where would Cinderella be if there were no fairies? And as magic occurs seldom, labor is low-paid.
14) Then there was a great migration of capitalists from England to the USA, from the USA to Australia, from Russia, the USA and England to offshore zones. And from five-star hotels to five-star super plus.
15) So as fairies in the world are rare, there are bourgeois revolutions and civil wars. And the Soviet Union became a stronghold of everything.
16) Let's take a sad fairy tale about Snow White and the Seven Dwarfs. That is about seven full day laborers, of course.
17) All general directors praise their employees for competition for all positions in the company except one - the position of the general director.
18) All general directors are happy in the same way and all employees suffer in a different way.
19) In each company each employee is always sure that he was so unlucky to get into this very company where he is mostly underappreciated. And this is the very company where this very boss is the one who sets the lowest wages in the world.
20) An employer under 30 is sure that he works with the most patient staff and has the most contentious boss.
21) When he is over 50 everything changes and he is sure that he works with the most contentious staff and has the most patient boss.
22) The general director of a company is a person who never does anything (he does little and seldom) instinctively catching the branch of production where it is mostly needed.
23) And generally in any company there is a place for only one non-working person - its general director. Competition here is intolerable.
24) The banker will give you an umbrella when it is dry and will take it back when it rains. (English wisdom)
25) Capitalists can be of two types - long-sighted and short-sighted. Long-sighted ones start giving money to people on different grounds (taxes, charity, laws) earlier than popular uprisings take it.
26) Indeed, Bill Gates is a fine fellow. For years he has been one of the wealthiest people in the world (his fortune is about 55 bln). And unlike many other billionaires, he is not afraid to talk about his wealth openly.
27) Yes, after consideration, Noah with his Ark was not so bad. During a deficit of course. Actually he wasn't. He didn't make his passengers leave the boat during the storm, knowing that nobody had paid for the ticket.
28) Actually capitalism would not exist. Without Noah, of course.
Wednesday, 30 July 2008
Wednesday, 2 April 2008
* Eat less - Save Enimals!!*
1. The first association with the color black is elegance. This is the color of Coco Chanel as she presented her little black dress.
2. The second association with the color black is pride. This Proud Color is the color of the Eiffel Tower and the Liberty Monument. This brave Proud Color is the color of the Bastille Day (French national holiday) as Frenchmen are known for their revolutionary character.
3. The third association is simplicity. It is the color of a computer chip and a road to infinity.
4. The fourth association is fear. It is the color of animals and many barred cells (production of cheap furs), where animals live.
5. The fifth association is power. It is the color of a military society: tanks, missiles, nuclear missiles and the Holocaust. Warning! Peace cannot exist without war!
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... So the color black is ...
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Thursday, 28 February 2008
Blue as a beautiful and magical sea coast in the free-spirited South of France, which the seagulls and the sea foam of waves washing multicolor pebbles ashore.White as the sweet whipped cream sold in street cafes. So Frenchmen afternoon buying white bread canvas, tout la monde.
Red as the hearts of lovers in the city of eternal love - in Paris ... :)
Monday, 25 February 2008

A Little about the Color Gray
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White is the combination of all the colors of the visible light spectrum. It is sometimes described as an achromatic color, like black. White is technically achromatic, and not a color, since it has no hue. The impression of white light can be created by mixing appropriate intensities of the primary colors of light — red, green and blue — a process called additive mixing, but the illumination provided by this technique has significant differences from that produced by incandescence.
White as snow.
Black as oil ( “black gold”).
White as champagne.
Black as black caviar.
White as “white gold”, platinum.
Black as black pearls.
White as a wedding dress for her.
Black as a tuxedo for him.
White as an ancient sheet of Greek papyrus.
Black as a little modern chip.
Black as silk for an evening dress (for her).
Black as rubber for truck tires (for him).
Black is the color of objects that do not reflect light in any part of the visible spectrum. Scientifically, a black object absorbs all the colors of the visible spectrum and reflects none of them.

A little about the color blue :)
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Blue is a color, the perception of which is evoked by light having a spectrum dominated by energy with a wavelength of roughly 440–490 nm. It is considered one of the additive primary colors. On the HSV Color Wheel, the complement of blue is yellow; that is, a color corresponding to an equal mixture of red and green light.
1. Blue as the Oxford University uniform for students. The University helped the science and the scientists survive during the Christian Inquisition in the middle ages, right before the Reformation and the Renaissance.
2. Blue as the Blue in Judaism: In the Torah, the Israelites were commanded to put fringes, tzitzit, on the corners of their garments, and to weave within these fringes a "twisted thread of blue (tekhelet)". In ancient days, this blue thread was colored with the dye extracted from a snail of the Mediterranean Sea called the hilazon.
3.Blue as in the Case Blue, the Wehrmacht's codename for the 1942 summer offensive in the Soviet Union (the Battle of Voronezh, the Battle of Stalingrad, and the Battle of the Caucasus); its results had fallen short of German expectations, settled on the more modest name of "Blue" (see 12 – blue reffers sadness).
4. Blue as the Atlantic Ocean.
5. Blue as the sky on a sunny day, blue as the ecologic unpolluted air. Germany is known for its environmental consciousness. The government and the society have acknowledged the phenomenon of the global warming caused by the humans. Germany is committed to the Kyoto protocol and several other treaties promoting biodiversity, low emission standards, recycling, the use of renewable energy and supports sustainable development on a global level.
6. Blue is also associated with homosexuality.
7. Blue as the Mediterranean Sea.
8. Blue as the Blue chip company stocks, a term derived from the game of poker, where blue chips have the highest value. So: poker or "blue chip" ?. "Blue chip" companies pay regular dividends, even when business is faring worse than usual. They are valued by investors seeking relative safety and stability.
9. Blue as "blue chips". This term "blue chip" is used to describe collegiate athletes who are being targeted to be drafted by professional sports teams. "Blue chip" players have proven themselves to be amongst the best at their respective positions in their sports.
10. Blue is associated with the EU for its blue flag with yellow stars.
11. In the English language, blue may refer to the feeling of sadness –“he was feeling blue". This is because blue was associated with rain or storms, and in the Greek mythology Zeus would make the rain pour when he was sad and crying, and create a storm when he was angry.
1. A Little about the color green.
2. The word green is closely related to the Old English verb "growan" -to grow. It is used to describe plants or the ocean.
3. Green is a color, the perception of which is evoked by light having a spectrum dominated by energy with a wavelength of roughly 520–570 nm.
4. Green color as apple pie :)
5. Green as a dollar with the smiling George Washington
6. Green as strawberry leaves or a traditional green lawn covered with the magic morning dew reflecting in a rainbow.
7. Green as an insect 3 mm tall or Green as a dinosaur 300 metres tall.
8. Green as Australia, the oldest British colony that still exists today (since 1770). Australia has a prosperous, western-style mixed economy, with a per capita GDP slightly higher than those of the UK, Germany, and France. Australia budget (2006-2007) is about 10,8 billions.
9. Green as the ecology&Greenpeace.
10. Green as the agriculture. Do you know that agriculture accounts for nearly 70% of the water used worldwide or recycling a single cell phone can save about 6,545 lbs of toxic mining waste ?
11. Green as the Natural Capitalism - creating the Next Industrial Revolution. Increasing profits by being kinder to the environment sounds an unlikely business strategy.
12. Green as the ecology, which can not be truethful.
12. Green color is considered one of the additive primary colors. In the subtractive color system, it is not a primary color, but is created out of a mixture of yellow and blue, or yellow and cyan.
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A little about the color pink.
1.Pink is a pale red color that was first recorded in the 17th century to describe the pale red flowers of pinks, flowering plants in the genus Dianthus. The color pink itself is a combination of red and white. Other tints of pink may be combinations of rose and white, magenta and white, or orange and white.
2.Pink as the pink ice-cream with strawberry jam.
3. Why does a child love lavender or pink? Many parents asked the question: for how long is a kid's soul stolen by the whole pink/blue steamroller? And yet, it's corporate consumer capitalism that taught the girl -child her favorite color is lavender, brainwashed her to dress like a tub of rainbow sherbet. So is pink a result of target marceting? - parents agree.
4.Pink as the French rose of the unchanging perfumes of Dior and Chanel.
5.The women wear pink dresses and sportswear and carry pink parasols and pink protest signs that declare their opposition to the Iraq war. Mainly white and middle-aged, they proclaim themselves to be the wives and mothers and daughters of men and women in the armed services, and they say they are earnestly devoted to peace and opposed to U.S. war policies. Acting out bits of political theater, they denounce their enemies -- no, not Osama bin Laden -- but giant puppet figures who walk with them. The puppets have the oversized heads of George W. Bush, Dick Cheney and Donald Rumsfeld.. The women call themselves Code Pink: Women for Peace.
6.Pink as Tiffany & Co pink corals and pink pearls rings and necklaces . Tiffany & Co is a high profit U.S. jewelry and silverware company founded by Charles Lewis Tiffany and Teddy Young in New York City in 1837 as a "stationery and fancy goods emporium." A Tiffany’s gemologist was instrumental in the international adoption of the metric carat as a weight standard for gems, and the Tiffany standard for sterling and platinum have been adopted as United States Standards.
7. "Pink " (familar from homosexuality) also refers to sexual behavior ar attraction between people of the same sex (more often between women), or to a sexual otientation. As homosexuality became more accepted, a new trend began -- “mixed clubbing” with gays, straights, lesbians, bis and trannies all partying in the same venue. To a new generation of gays and lesbians, mixed clubbing gave them the opportunity to party outside of the ghetto and many voted with their feet. Maybe mixed clubbing is a more realistic expression of sexuality under capitalism?
8.Pink as shrimps.
9.Pink like petals of little roses
10.Pink as strawberry, raspberry and cookies with raspberry jam.
11.Pink as the pink elephants, which are believed to appear at night.
12.Pink as pink sun glasses, which are associated with optimism.

Ice cream recipes first appear in 18th century England and America. A recipe for ice cream was published in Mrs. Mary Eales's Receipts in 1718.
The earliest reference to ice cream given by the Oxford English Dictionary is from 1744, reprinted in a magazine in 1877. 1744 in Pennsylvania Mag. Hist. & Biogr. (1877) I. 126 Among the rarities..was some fine ice cream, which, with the strawberries and milk, eat most deliciously.










